{"product_id":"california-crazy","title":"California Crazy","description":"\u003cdiv\u003eIn this vivid examination of a rogue architectural style, discover the roadside structures of California. Fresh discoveries and pictorial essays explore how these buildings became synonymous with the West Coast and how the power of personal expression championed any architectural establishment with structures eccentric, innovative, and bizarre.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eAt the dawn of the automobile age, Americans’ predilection for wanderlust prompted a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003enew wave of inventive entrepreneurs\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto cater to this new mode of transportation. Starting in the 1920s,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eattention-grabbing buildings\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ebegan to appear that would draw in passing drivers for snacks, provisions, souvenirs, or a quick meal. The architectural establishment of the day dismissed these roadside buildings as “monstrosities”.\u003cbr\u003e\u003cbr\u003eYet, they flourished, especially along America’s Sunbelt, and in particular, in Southern California, as proprietors\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eindulged their creative impulses\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein the form of giant, eccentric constructions — from owls, dolls, pigs, and ships, to coffee pots and fruit. Their symbolic intent was guileless, yet they were marginalized by history. But, over the past 40 years, California’s architectural anomalies have regained their integrity, and are now being celebrated in this freshly revised compendium of buildings,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eCalifornia Craz\u003c\/em\u003ey.\u003cbr\u003e\u003cbr\u003eBrimming with the\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003ebest examples of this architectural genre\u003c\/strong\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eCalifornia Crazy\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eincludes essays exploring the influences that fostered the nascent architectural movement, as well as identifying the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eunconventional landscapes and attitudes found on Los Angeles and Hollywood roadsides\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewhich allowed these buildings to flourish in profusion.\u003cbr\u003e\u003cbr\u003eIn addition,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eCalifornia Crazy\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003efeatures\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eDavid Gebhard’s definitive essay\u003c\/strong\u003e, which defined this vernacular movement almost forty years ago. The\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eCalifornia Crazy\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003econcept is expanded to include domestic architecture, eccentric signage, and the automobile as a fanciful object.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Publisher Services","offers":[{"title":"Default Title","offer_id":43632518168611,"sku":"9783754400180","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0286\/8582\/8131\/files\/i_28a4e898-aadb-4b12-9656-b97d6154f818.jpg?v=1786041068","url":"https:\/\/shop.gamblehouse.org\/products\/california-crazy","provider":"The Gamble House Bookstore","version":"1.0","type":"link"}